Consumer Life-style Segmentation Research

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Consumer Life-style Segmentation Research

Consumer’s lifestyle is a vital item for market segmentation, in addition to the next steps of marketing strategy formulation, targeting, positioning, and branding.

AMI presents a comprehensive understanding of consumer trends, attitudes, and behavior during the purchase and consumption process. Moreover, it covers the factors that shape decision-making processes for purchased products.

Lifestyle research extends to cover the socio-demographic profile for consumer attributes and characteristics that interpret the demand for products.