Abdelhameed Abbas
Marketing Intelligence & Strategy Expert | Relativity Marketing & Value Configuration. Marketing Research Director | Ph.D. in Marketing, Cairo University.
Expertise:
+17 years of experience in marketing research and strategic marketing planing across KSA, UAE Qatar, Kuwait, & Egypt .
Experience
Extensive involvement in a wide range of research methodologies, including Marketing Intelligence, Usage & Attitude, Concept and Product Testing, Package Testing, Segmentation, Customer Satisfaction, Mystery Shopping, and Marketing Feasibility Studies. In addition, Abdelhameed has led numerous strategic marketing planning projects, delivering actionable and market-aligned strategies.
Sectors
+95 research and consulting projects across diverse industries including Pharmaceuticals & Cosmetics, FMCG, Chemicals, Ceramics, IT, Healthcare, Real Estate, Tourism, Publishing, Printing, Furniture, Consulting, Education, Security & Cash Solutions, logistics & bulk Shipping, and Social Development
Qualifications:
Lecturer at the International Academy for Engineering & Media Sciences (IAEMS).
Ph.D. in Marketing – English Section, Cairo University (2025). Dissertation Title: “The Impact of Customer Equity on Customer loyalty In Marketing Research Services”.
Intellectual Contribution:
Reviewer- Journal of Marketing Analytics (Springer Nature), 2026.
Developer of Relativity Marketing Theory (RMT) – a configurational approach to customer value.
Kortam, W., & Abbas, A. (2021). Foundations of a Relativity Marketing Theory. Archives of Business Research, 9(9), 1–12.
Abbas, A., & Enaba, H. (2023). Country Equity: An Integrative Review, Conceptualization, and a Proposed Model. The Academic Journal of Contemporary Commercial Research, 3(3), 60–77.
