CARNIVA CASE STUDY
Case Studies
Pricing Under Pressure: How Carniva Rebalanced Growth and Profitability in a Competitive Market
Client Overview
Carniva is a leading Egyptian company
specializing in the production of processed and
cooked meat products- Burger, Hotdog, etc.
Founded in 2001, the company is recognized for
its high product quality and strict adherence to
international food safety standards. Carniva
targets middle to upper market segments and
enjoys strong presence across both traditional
and modern distribution channels.
- Marketing Research
- Carniva- Egypt
- 2024
- Dr.Abdelhameed Abbas

